The SAP CRM application helps companies address their short-term priority initiatives – to reduce cost and improve the quality of their business decision-making processes – it also can also help your company achieve differentiated capabilities enabling companies to compete more effectively over the long term.
The SAP CRM solution enables a wide range of end-to-end business processes to address an array of marketing, sales and service situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends to provide a more distinct customer experience.
SAP CRM provides an integrated client experience for customer self service, complaints processing, internet sales, enterprise portals, customer surveys and analytics.
Key Features Include: