SAP Customer Relationship Management (CRM)

The SAP CRM application helps companies address their short-term priority initiatives – to reduce cost and improve the quality of their business decision-making processes – it also can also help your company achieve differentiated capabilities enabling companies to compete more effectively over the long term.

The SAP CRM solution enables a wide range of end-to-end business processes to address an array of marketing, sales and service situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends to provide a more distinct customer experience.

SAP CRM provides an integrated client experience for customer self service, complaints processing, internet sales, enterprise portals, customer surveys and analytics.

Key Features Include:

  • Order Processing and Billing

  • Trade Promotions Management

  • Customer Strategy

  • Market segmentation and research

  • Customer Interaction - inbound and outbound and via multi-channel access

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